End of an era, Tata Nano to go out of production

Tata Motors in its recent press release has announced that they will take down the production of Tata Nano, the ergonomic brain-child of Ratan Tata who wanted to offer a four-wheeler option to the Indian family at a price of just Rs 1 lakh, is now gearing for its final farewell. Guess it’s time once heralded as ‘The People’s Car’ will now be part of the history buffs pretty soon.

Reports have emerged that Tata hasn’t put any plan in action to upgrade the Nano in a bid to match the BS-VI emission norms that would kick in from April 1, 2020. It is reported that the sales and production would stop from the said time. With the implementation of BS-VI norms, many automobile manufacturers are facing a short time frame to upgrade and modify their existing BS-IV options to BS-VI variants.

What now for ‘The People’s Car’

Tata Nano, a small car built on a 624-cc twin cylinder powered engine, this one had a rear-drive layout and featured 4-speed gears. It also came in automatic variant later on and additional features. It had quite a spacious cabin for the car its size and also featured options like Bluetooth connectivity in the models that succeeded the initial model. Initially launched at a price of Rs 1 lakh, this was thought to sell like hot cakes. But amid marketing blunder, it just shot downwards and couldn’t do well.

What should have been ‘The People’s Car’ instead became treated like the cheap car and that took the game away. Nobody wanted to be seen in a poor man’s car. Ratan Tata’s dream of seeing this become the best entry-level car did dash down, but Nano was something of a realization of how anything can be possible if imagined.

It’s sadly an end of an era with the bowing down of Tata Nano from the production and sales. But nevertheless, Tata is a force to reckon with much more efficient cars like newly launched Tata Harrier and more under their belt. You can read more about Tata Harrier here. 

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Vivek Yadav

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