Kia India has inaugurated its first ever digital showroom located at Prabhadevi, Mumbai. The showroom is designed in a way which will deliver the customers a digital experience via incorporating 3D configurators, a heritage wall, a digital catalogue, and a media wall. The car manufacturer is prepping to inaugurate 3 (Three) more new showrooms in Delhi, Bangalore and Chennai which will be based on the same concept.
The new showroom covers an area of 606 sq. meters and can put up 5 (Five) vehicles for display. The showroom gets the brand’s current model range and its brand heritage and vision towards the future. In addition to this, you can also find digital spec boards and a 3D configurator zone that will help the prospective buyers to personalize their purchase and witness the intricate details. The details displayed are centrally controlled by Kia in order to ensure reliability and transparency for customers. Kia India also launched the “Kia Digi-Connect” during last month in order to enhance the digital experience for its prospective buyers.
Commenting on the launch, Tae-Jin Park, Executive Director & CSBO, Kia India, said, “Our new digital showroom is a democratic solution, designed keeping customer centricity and dealer profitability in mind. An optimal business model for the dealership is the requirement of today’s era owing to the rapid transitions towards digitalization in the automotive business. Introduction of this facility is a step aligned towards this paradigm shift in the automotive retail.”
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