Kia India launches ‘Kia Digi-Connect’

A wholly-owned subsidiary of Kia Corporation, Kia India, has recently introduced an application named as “Kia Digi-Connect” in order to smoothen the process of digital buying for its customers. In a press release, Kia mentioned that this is going to be industry’s first video based live sales consultation by Kia which will be offered through website scheduling and integration with the company’s CRM system.

Keeping in mind the current situation of COVID-19 spread across the country, this application will assist the customers to connect with their nearest dealerships and get a showroom like experience via video conferencing. The Kia Digi-Connect app claims to be a secured platform which is integrated with the Central Lead Management System of Kia India in order to maintain the data privacy of its customers.

“With the Kia Digi-Connect initiative we have taken a step forward in transforming the purchase journey of our customers to a seamless, digital one. We are confident that such digital innovations will offer great customer delight at every step of their car buying journey and make Kia India an aspirational and lovable brand in the country”, said, Tae-Jin Park, Executive Director and Chief Sales and Business Strategy Officer, Kia India.

On the occasion, Hardeep Singh Brar, Vice President and Head of Marketing and Sales, Kia India, said, “Kia Digi-Connect solution is designed to ensure the safety of our consumers and dealer partners, especially in these difficult times of COVID-19. It offers a safe platform where customers can access all the information about Kia products and services from the comfort of their homes, as they would when visiting the showroom. It also offers a differentiated Kia ownership experience to our patrons in the country.”

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