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Mercedes-Benz introduces ‘Retail of the Future’ model

The German car manufacturer, Mercedes-Benz announced the “Retail of the Future” concept back in June 2021. Now the company has officially introduced the “Retail of the Future” concept in the Indian market. The company also mentioned that the concept of Future Retail has been implemented first in the country by the automaker and gathered more than 1,700 bookings through this model in the beta phase. As of now, the Retail of the Future model is limited to new car sales only.

Under this initiative, the company retains the ownership of the stock and retails them via the appointed franchise partners and invoicing of the model is done directly to the customers. The automaker will now be responsible for processing and fulfilling the customer’s order. In addition to this, the prices of all the models is to be set by the company and will be uniform across the country. Furthermore, now the prospective buyers will have an access to national stock and the company will provide the customers the VIN numbers during the booking stage in order to maintain transparency.

Once the prospective buyers finds the model of their choice in the stock available across the country they can further proceed with the booking with a starting amount of INR 50,000. The company will confirm by providing the VIN number and the order will be completed in next 14 days. The customer will receive a confirmation mail once the vehicle is dispatched and the payment can be via online and offline modes. Once the payment is realized by the company, within 7 days, the final invoice will be raised from the company and will reach the customer. The franchise partner will deliver the vehicle at the doorstep of the customer or the showroom.

The new Retail of the Future concept provides benefits to the customers and its franchise partners as well which is mentioned below.

BENEFITS OF “RETAIL OF THE FUTURE” CONCEPT

FOR CUSTOMERS                                      FOR FRANCHISE PARTNERS 

– Avail the best price guarantee                        – Have better financial health

– Experience a seamless omni channel purchase process                 – Have zero inventory 

– Witness complete transparency and              – Compete for best customer     enhanced visibility of products                             experience and not for price

– Enjoy the best customer service from Franchise Partners  – No market facing risk

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Also Read:

Volvo S90 B5 Inscription launched at INR 61.90 lakh     
Mahindra XUV700 gathers over 50,000 bookings; deliveries to begin soon
New MG Astor launched at INR 9.78 lakh
MG Astor to be launched on October 11

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