In an official announcement it was disclosed that Pratap Bose has joined the Mahindra Group as the Executive Vice President and Chief Design for its newly established Global Design organization based in UK. The company will soon have ready its new Mahindra Advanced Design Center (M.A.D.E.) by next month.
In his role, Bose will be responsible for both, M.A.D.E. (Mahindra Advanced Design Center) and M.I.D.S. (Mahindra India Design Studio) and will look after the designing cues of various segments such as SUVs, LCV products, LMM (Last Mile Mobility), Peugeot Scooters (France), tractors and farm machines. Pratap Bose will join on June 24, 2021 and will report to Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra & Mahindra.
As for the official announcement, Rajesh Jejurikar, Executive Director, Auto and Farm Sectors, Mahindra & Mahindra, said, “We are at an inflection point in our auto and farm sectors growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two-wheelers to the fore. Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.”
In addition to this, it is known from the sources that Ramkripa Ananthan, Head of Design, Mahindra & Mahindra, has called it a day at the car maker after a period of nearly 24 years. She was part of key projects like the XUV500, XUV300 and the Marazzo.