New Mahindra Thar bookings will be started from October 2, 2020, and pricing for the second-generation SUV will also likely to be announced on the same day. Mahindra Thar has been shaping the success and leading the Mahindra brand’s transformation too. The All-New Thar is firmly rooted in Mahindra’s rich automotive heritage and upholds the Mahindra DNA in its purest form. Mahindra’s authentic SUV legacy has been guarding the freedom of this nation by serving the armed forces since the 1950s, while simultaneously becoming the spirit of adventure and a lifestyle icon. The All-New Thar is a dynamic expression of fun, freedom and independence, like no other brand.
Mahindra also announced that the first All-New Thar#1 will be up for auction later this month to raise funds for select charitable organizations supporting COVID-19 relief work. The registration for the online auction opens and the bidding will be held between September 24th and 29th, 2020. (Read: Diesel gets cheaper in Delhi)
One lucky buyer will not only have the chance to own the coveted All-NewThar#1 but also contribute towards a noble cause related to COVID-19 relief work. This one of its kind All-New Thar will come emblazoned with the Thar#1 badge, distinguishing the owner as the very first one.
Other exclusive and distinguishing features on this All-New Thar #1 will include customized badging on the vehicle which will flaunt the owner’s initials, carry serial number ‘1’ on the decorative plate on the dashboard and leatherette seats. (Read: Kia Motors reveals new K5 & Carnival at Auto China 2020)
Announcing the commencement of online registration for the All-New Thar#1 auction, Rajesh Jejurikar, Executive Director, Auto & Farm Sectors, M&M Ltd. said ““As we approach the start of booking for the All-New Thar on 2nd October, we expect a lot of interest and excitement to get the first one booked. The first All-New Thar#1, a coveted piece, will hence be auctioned to the highest bidder with the proceeds going to a COVID-19 related charitable cause. Mahindra will donate an amount equal to the proceeds from the auction to the same charity. There’s no doubt that the best way to own the first Thar is to donate to a COVID charity by bidding online.”
The online auction is being conducted by Mahindra First Choice Wheels (MFCW) and hosted on the carandbike.com auction engine. Registrations, conducted online, will be open to everyone and the prospective bidders will be required to put down a refundable caution deposit. The entire bidding will be conducted by Ernst & Young.