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Porsche to decide soon on Bugatti future: CEO

Volkswagen will soon decide on the future of its luxury brand Bugatti, Oliver Blume, Volkswagen management board member and CEO of Porsche AG, said on Monday.

Volkswagen in March said it was working on a strategic partnership with Croatian electric hypercar maker Rimac, which will likely result in a joint venture between Porsche and Rimac, with Porsche as a minority partner.

Earlier, Porsche AG was setting up a joint venture with Customcells to produce high-performance batteries that will significantly reduce charging times, the company said on Sunday.

The partnership with Customcells, a company in southern Germany specialising in lithium-ion cells, will aim to produce car batteries with higher energy density than prototypes used in Porsche’s current electric cars, the company said in a statement.

European carmakers are pushing to reduce their dependence on Asia for batteries as they roll out all-electric models to meet stricter emissions targets in the European Union.

In addition to cutting charging time, improving energy density will mean reducing the amount of raw material needed in batteries to achieve the same range. It will also cut battery production costs, making electric cars more affordable.

Porsche said it will invest a high double-digit million euro sum in the joint venture in which it will hold 80%.

The production facility aims to have a capacity of 100 kilowatt hours, which will translate into about enough batteries for 1,000 cars a year.

Porsche Chief Executive Oliver Blume said in April the company wanted to speed up its e-mobility drive with plans for a German factory in Tuebingen to manufacture battery cells. At that time he did not say if Porsche would seek a joint venture partner.





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Source: Reuters

Deepika Chauhan

Hello, I am Deepika Chauhan an automobile enthusiast. Presently working as a Media Manager and Writer. My aim is to guide and teach ways to manage, grow and scale business.
Earlier, I have been a part of Asian News International (ANI) as a Sub-editor cum Producer.

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