Pratap Bose joins Mahindra and Mahindra

The very well-known Automobile Designer, Pratap Bose is all set to join the Mahindra Group who has recently resigned as the Vice President, Global Design Head of Tata Motors after serving for over 10 years. Pratap Bose was known to change the design of the products of Tata Motors by infusing a touch of styling in their cars and gave a refreshed passenger car portfolio.

There are talks that Jaguar’s Design Director, Julian Thomson, might join Bose in the newly formed Mahindra Advanced Design Europe (M.A.D.E) center located in the West Midlands, UK. Pratap Bose was also nominated for the 2021 World Car Person of the Year Award.

Pratap Bose joining Mahindra is to be seen as a critical move and a big win for Mahindra as Mahindra is currently working on updating the passenger vehicles for its next generation of models and will also help to grow in new areas like Electric Vehicles (EV) products based on “Born Electric” platform. Heading Mahindra’s UK design center, Bose continues to work for an Indian company which might be something that he was looking ahead for.

Though the Mahindra Group announced the setting-up of Mahindra Advanced Design Europe (M.A.D.E) in West Midlands, UK but it will also include the Mahindra Design Studio in Mumbai, India and Pininfarina Design in Turin, Italy. The UK Design center will play a vital role in giving a unique identity to Mahindra’s next generation models.

As M.A.D.E is being set up in UK, which is a breeding ground for automotive design and is home to design studios of many major car manufacturers, including the competitor Tata Motors, Jaguar Land Rover and Geely which could be a plus point for Mahindra to tap into the global pool of talent and create a strong team.

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